About Us

Meet the Owners

T.C. Elli’s was founded in 2000 in Lubbock, Texas by Tahnee Elliott, with a simple vision: bring fresh, quality fashion to West Texas women. What started as a shared space—boutique by day and art gallery by night—quickly became a local favorite, growing into a storefront near the Texas Tech campus and a staple in the community.

Over the years, T.C. Elli’s has built a loyal following both in-store and online, empowering young women through fashion, creativity, and entrepreneurship.

Today, we’re proud to continue that legacy as a mother-daughter team, Dawnya and Ellory Beauchamp. As Lubbock locals, we love being part of everything Texas Tech and the Lubbock community. After taking over the boutique, our goal is to honor what T.C. Elli’s has always stood for while adding our own touch—curating pieces we love, creating a welcoming space, and connecting with women who value style, confidence, and community.

Rooted in West Texas, we believe in supporting small business, uplifting women, and making every customer feel at home.

Thank you for being part of our story.

With love,
T.C. Elli’s