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Contact Scarlet Road Boutique

We'd Love to Hear From You

At Scarlet Road Boutique, exceptional style meets personalized service. Whether you're searching for the perfect outfit, have a question about your order, or simply want to explore our latest collections, our team is here to help.

Conveniently located near Texas Tech University in the heart of Lubbock, Texas, Scarlet Road offers a thoughtfully curated selection of women's fashion, including statement dresses, contemporary styles, elevated everyday essentials, and game-day favorites.

We invite you to visit our boutique, discover something new, and experience the personal attention that makes shopping at Scarlet Road special.

Visit Our Boutique

Scarlet Road Boutique
2422 Broadway Street, Suite B
Lubbock, TX 79401

Get Directions to Scarlet Road Boutique

Get in Touch

Phone: (806) 809-4121

Email: ellory@scarletroadlbk.com

Whether you need assistance with sizing, product availability, online orders, or styling recommendations, our team looks forward to assisting you.

Boutique Hours

Monday – Saturday: 10:00 AM – 6:00 PM

Sunday: 12:00 PM – 5:00 PM

Store hours may vary during holidays and special events.

Discover Your Next Favorite Look

From Texas Tech game-day fashion and sorority-inspired styles to effortlessly chic everyday outfits, Scarlet Road Boutique brings a distinctive shopping experience to Lubbock.

We look forward to welcoming you to Scarlet Road.

Where individual style meets effortless confidence.

Why Shop Scarlet Road Boutique?

A New Name. A New Chapter. The Same Love for Fashion.

Welcome to Scarlet Road Boutique, formerly known as T.C. Elli's, where timeless confidence meets contemporary style. Located in the heart of Lubbock, Texas, just steps from Texas Tech University, Scarlet Road represents an exciting new chapter in a boutique story that has long been part of the local shopping community.

For years, shoppers have known T.C. Elli's as a destination for fashionable clothing, distinctive styles, and a personalized boutique shopping experience. Today, that same passion for helping women look and feel their best continues under our new name, Scarlet Road Boutique.

While our name has changed, our dedication to exceptional customer service, thoughtfully selected fashion, and the customers who have supported us remains at the heart of everything we do.

Curated Fashion That Celebrates Your Individual Style

At Scarlet Road, we believe fashion should be more than simply following trends. It should be an expression of your personality, confidence, and individuality.

Our carefully curated collections bring together the latest women's fashion with versatile pieces designed for real life. Whether you're searching for the perfect dress for a special occasion, a standout outfit for a night out, or comfortable yet elevated everyday essentials, our boutique offers styles that make getting dressed something to look forward to.

Explore our selection of:

  • Trendy Dresses & Statement Styles: From casual daytime dresses to eye-catching looks for special occasions, celebrations, and nights out.

  • Texas Tech Game-Day Fashion: Show your Red Raider spirit with stylish outfits perfect for football weekends, campus events, and cheering on your favorite team.

  • Sorority & College Fashion: Discover fashionable pieces for recruitment events, formals, social gatherings, and everyday campus life.

  • Matching Sets & Contemporary Outfits: Effortlessly coordinated styles that make a statement without sacrificing comfort.

  • Tops, Bottoms & Everyday Essentials: Versatile wardrobe favorites that transition seamlessly from daytime activities to evening plans.

  • Shoes & Accessories: Complete your look with finishing touches that bring your personal style together.

Proudly Rooted in Lubbock, Texas

Scarlet Road is more than a place to shop. We're proud to be part of the Lubbock community and the vibrant culture surrounding Texas Tech University.

Conveniently located at 2422 Broadway Street, Suite B, our boutique welcomes Texas Tech students, local residents, visiting families, alumni, and fashion lovers from across West Texas.

Whether you're preparing for a Red Raider game day, shopping for a special event, or simply refreshing your wardrobe, our team is here to make your experience personal, enjoyable, and memorable.

The Boutique You Know, Reimagined

Our transition from T.C. Elli's to Scarlet Road represents a fresh identity and a renewed vision for the future.

We are embracing a more refined boutique experience while staying connected to the relationships, community, and love of fashion that helped shape our story.

For our longtime T.C. Elli's customers, welcome to the next chapter of the boutique you've known and loved.

For those discovering us for the first time, we invite you to experience what makes Scarlet Road special.

Our commitment remains simple: bring you exciting fashion, genuine personal service, and a shopping experience that leaves you feeling confident and inspired.

Shop Local. Discover Something Different.

When you shop Scarlet Road, you're supporting a locally rooted Lubbock boutique that values personal connections and individual style.

Visit us near Texas Tech University or explore our latest collections online to discover new arrivals, fashionable favorites, and statement pieces selected with you in mind.

Scarlet Road Boutique — A New Name. The Same Heart. Endless Style.

Formerly T.C. Elli's Boutique | Proudly Serving Lubbock, Texas & the Texas Tech Community.