Scarlet Road Boutique
Last Updated: October 17, 2026

1. Introduction

Welcome to Scarlet Road Boutique, formerly known as T.C. Elli's Boutique. We value your trust and are committed to protecting your personal information.

This Privacy Policy explains how Scarlet Road Boutique ("Scarlet Road," "we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website, purchase our products, subscribe to communications, or otherwise interact with our business.

Our online store is powered by Shopify. By using our website, you acknowledge the information practices described in this Privacy Policy.

Our current website is https://tcellis.com. As part of our rebranding, we are transitioning to https://scarletroadlbk.com. This Privacy Policy will apply to the new website when it becomes operational under our business.

2. Information We Collect

We may collect personal information that you provide directly to us or that is collected automatically when you use our website.

Personal Information You Provide

• Full name

• Email address

• Telephone number

• Billing and shipping addresses

• Order and purchase information

• Customer account information

• Customer service inquiries and communications

• Marketing and promotional preferences

Payment Information

When you make a purchase, your payment information is processed through Shopify and authorized payment service providers.

We do not intentionally store complete credit card numbers on our own systems.

Information Collected Automatically

When you browse our website, certain information may be collected automatically, including:

• IP address

• Browser type and device information

• Pages viewed and interactions with our website

• Referring websites and search terms

• Shopping cart activity

• Cookies and similar tracking technologies

3. How We Use Your Information

We use personal information for legitimate business purposes, including:

Order Processing and Fulfillment

To process purchases, confirm orders, arrange shipping, manage returns, and provide customer support.

Customer Service

To respond to questions, resolve order issues, and communicate important information about your purchases.

Website Improvements

To understand how visitors interact with our website and improve navigation, product offerings, and the shopping experience.

Marketing and Promotions

To send information about new arrivals, promotions, special events, and boutique announcements when permitted by applicable law and your communication preferences.

Security and Fraud Prevention

To protect customer accounts, detect suspicious activity, prevent fraudulent transactions, and maintain the security of our online store.

Legal Obligations

To comply with applicable laws, regulations, lawful requests, and business recordkeeping requirements.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support website functionality and improve the shopping experience.

These technologies may be used to:

• Remember items in your shopping cart

• Maintain customer login sessions

• Remember shopping preferences

• Understand website traffic and performance

• Measure marketing effectiveness

• Support personalized advertising, where enabled

You may be able to manage certain cookies through your browser settings or the privacy preference tools available on our website.

Disabling certain cookies may affect the functionality of some website features.

5. How We Share Personal Information

We may share personal information with trusted service providers when necessary to operate our business.

These may include:

Shopify: Our e-commerce platform, which supports online shopping, order management, and related services.

Payment Processors: Authorized providers that securely process payments and help prevent fraud.

Shipping and Fulfillment Providers: Companies that deliver purchases and provide shipping updates.

Technology and Website Providers: Vendors supporting website hosting, maintenance, analytics, and security.

Marketing and Communication Providers: Services used to deliver authorized promotional emails, text messages, or advertisements.

We may also disclose information when legally required, to protect our rights, or in connection with a business transaction such as a merger or sale.

We do not sell customer contact lists directly to data brokers. However, certain advertising or analytics activities may constitute the sale or sharing of personal information under applicable privacy laws. Where required, we provide customers with appropriate privacy choices.

6. Email Marketing and Promotional Communications

Customers may choose to receive emails about new arrivals, sales, exclusive promotions, and events.

You can unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the message or by contacting us.

Unsubscribing from promotional communications does not prevent us from sending necessary transactional messages, including order confirmations, shipping notifications, and customer service responses.

7. Text Message Communications

If you choose to subscribe to Scarlet Road Boutique's text messaging program, we may send promotional messages, order-related notifications, or other communications consistent with the consent you provide.

Consent to receive marketing text messages is not a condition of purchase.

Message frequency may vary. Message and data rates may apply.

Where supported by the messaging program, you may reply STOP to opt out or HELP for assistance.

We do not share mobile phone numbers or SMS consent information with third parties for their own unrelated marketing purposes. Information may be shared with providers that assist us in delivering authorized messages.

8. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, alteration, or disclosure.

Our online store uses Shopify's e-commerce infrastructure and applicable security features.

Although we work to safeguard customer information, no method of transmitting or storing information electronically is completely secure. We cannot guarantee absolute security.

9. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• Completing transactions and fulfilling orders

• Providing customer support

• Maintaining required financial and business records

• Resolving disputes

• Meeting legal and regulatory obligations

• Supporting legitimate business operations

Retention periods may vary depending on the type of information and applicable legal requirements.

When information is no longer required, we take reasonable steps to delete, anonymize, or otherwise securely dispose of it.

10. Your Privacy Rights

Depending on where you reside, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include:

• Requesting access to personal information we maintain about you

• Requesting correction of inaccurate information

• Requesting deletion of eligible personal information

• Requesting information about how personal information is used or disclosed

• Opting out of certain targeted advertising or data-sharing practices

• Withdrawing consent where processing is based on consent

Some requests may be subject to legal exceptions, identity verification, or applicable recordkeeping requirements.

To submit a privacy-related request, contact:

ellory@scarletroadlbk.com

We will review and respond to requests in accordance with applicable law.

11. Children's Privacy

Scarlet Road Boutique does not knowingly collect personal information directly from children under the age of 13 without appropriate authorization.

If you believe a child has provided personal information to us without appropriate consent, please contact us so that we can review the matter and take appropriate action.

12. Third-Party Websites

Our website may contain links to third-party websites, social media platforms, or services that we do not operate.

We are not responsible for the privacy practices, security, or content of those third-party services.

We encourage customers to review the privacy policies of external websites before providing personal information.

13. International Data Processing

Shopify and other service providers may process or store personal information outside your state or country of residence.

Where applicable, information may be transferred to jurisdictions with different privacy laws.

We rely on appropriate service-provider arrangements and safeguards where required by applicable law.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website functionality, technology, or applicable legal requirements.

When changes are made, we will publish the revised policy on our website and update the "Last Updated" date.

We encourage customers to review this page periodically.

15. Scarlet Road Boutique Rebranding

Scarlet Road Boutique is the new brand identity of the boutique previously known as T.C. Elli's Boutique.

As part of this transition, our website, email communications, branding, and online presence are being updated.

Customer information collected through the existing T.C. Elli's storefront will continue to be handled in accordance with applicable privacy laws and this Privacy Policy, to the extent it accurately describes our practices.

Our commitment to customer service, transparency, and protecting personal information remains unchanged.

16. Contact Information

If you have questions about this Privacy Policy, would like additional information about our privacy practices, or wish to submit a privacy request, please contact us.

Scarlet Road Boutique
Formerly T.C. Elli's Boutique

2422 Broadway Street, Suite B
Lubbock, TX 79401
United States

Email: ellory@scarletroadlbk.com

Current Website: https://tcellis.com

New Website: https://scarletroadlbk.com

We appreciate your trust in Scarlet Road Boutique and look forward to providing you with an enjoyable and secure shopping experience.